Brampton Councillor Rowena Santos and Whitby Councillor Chris Leahy are fighting Trump’s proposed 25% tariffs with a Washington-focused ad campaign during the January 20 inauguration. Using location-based video ads, they aim to highlight the economic risks to Canadian cities like Brampton and Whitby, which depend heavily on cross-border trade. Premier Doug Ford has also signaled a tough stance, suggesting energy cut-offs to the U.S. as retaliation. While some experts criticize the approach as escalating tensions, the councillors plan to expand their efforts to events like the Super Bowl, advocating for Canadian jobs and fair trade.