Peel Region has partnered with SmartParent, a Canadian prenatal and parenting program, to launch a free text messaging service to Peel families.
“We want every expectant parent and new family in Brampton and Region of Peel to feel supported throughout their journey. Launching this free text messaging service with SmartParent is a fantastic way to bring expert, evidence-based advice directly to residents’ fingertips. By making this critical health information more accessible and less overwhelming, we are helping ensure our youngest residents get the healthiest start possible in life.”
– Rowena Santos, Regional Councillor, Wards 1 & 5, City of Brampton
The pilot program will run for one year beginning in March 2026. The service offers a simple, accessible option for receiving reliable pregnancy and early parenthood information. Peel Public Health is one of the first public health units in Ontario to offer this innovative program.
Expectant families in Peel will receive timely, evidence-based messages (up to 3 per week) during pregnancy and through their baby’s first year to support a safe, healthy pregnancy and positive parenting experience. This initiative will provide families with access to critical health information and resources tailored to their journey.
SmartParent provides Canadian pregnancy and parenting information that was developed by maternal and child health experts. It is endorsed by the Society of Obstetricians and Gynaecologists of Canada and the Canadian Pediatric Society. Peel families can feel confident that the information they receive is trustworthy and accurate.
Interested residents can enroll in the program by visiting Peel’s website or texting PEEL to 12323.
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